In 2023, Apple proudly announced that "select case and band combinations" of its Apple Watch Series 9, Apple Watch Ultra 2, and Apple Watch SE would be the company's first carbon-neutral devices.

The Tame Apple Press lapped it up, and ever eager to flaunt their eco-credentials, fanboys snapped them up faster than Apple could greenwash them.

However, the lawsuit, filed by disgruntled customers, alleges that these products were not carbon neutral because Jobs’ Mob relied on dodgy, carbon offset projects that failed to reduce greenhouse gas emissions effectively.

Specifically, the Chyulu Hills project in Kenya and the Guinan Project in China were accused of not meeting basic standards for carbon offsets. The former supposedly protects land that has been safeguarded since 1983, while the latter claims to have planted trees on land that was already heavily forested.

Apple, never one to shy away from a PR spin, insists that its environmental assertions were correct.

 Spokesperson Sean Redding stated, "We are proud of our carbon." Redding further claimed that the company reduced Apple Watch emissions and invested in "nature-based projects."

Critics argue that such carbon offset schemes are often little more than smoke and mirrors, allowing corporations to boast about sustainability while making minimal impact.

They suggest a more genuine approach would involve companies focusing on using clean energy and creating long-lasting, repairable products rather than relying on carbon offsets.