Published in PC Hardware

Palmer Luckey wants to build made-in-America laptops

by on24 July 2025


Oculus and Anduril founder reckons some Yanks will pay extra

The bloke behind Oculus and the defence-tech darling Anduril, Palmer Luckey wants to take on laptops. But not your usual “assembled in the States with bits from Shenzhen” nonsense. He’s wants to build a Made in USA machine that ticks the Federal Trade Commission’s uncompromising box.

That means the final assembly would have to happen in the US, all significant processing would have to be done in the US, and every important component would have to be sourced domestically. In FTC-speak, “the product should contain no, or negligible, foreign content.” It’s a logistical and financial nightmare.

Luckey floated the idea on X, bluntly asking: “Would you buy a Made In America computer from Anduril for 20 per cent more than Chinese-manufactured options from Apple?”

He’s already kicked the idea around at the Reindustrialize Summit, a chinwag for tech and manufacturing types. The event’s organisers bragged about convening “the brightest and most motivated minds” to bang on about reshoring production.

Luckey told the gathered throngs he’s been neck-deep in research about whether a fully domestic laptop could even be built without compromising too much on price or specs.

This wouldn’t be the first so-called US laptop. PCMag pulled together a list of “domestic” PCs in 2021, but most were little more than foreign parts screwed together on American soil. True FTC-compliant gear is another beast entirely, requiring components that simply aren’t made stateside.

The question is whether punters would stomach the extra cost. A Luckey-built laptop would likely command at least a 20 per cent premium over the sleek imports from Job’s Mob.

Last modified on 24 July 2025
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