The non-profit behind the Firefox browser is scrambling to find new ways to grow, make money, and avoid fading into irrelevance.

Surman has unveiled a bold strategy to keep Mozilla afloat, focusing on AI, privacy-friendly ads, and desperate pleas for public donations.

Surman said: "Mozilla's impact and survival depend on us simultaneously strengthening Firefox AND finding new sources of revenue AND manifesting our mission in fresh ways.”

Mozilla is going all-in on AI, calling it the "North Star" for the company’s future. It recently launched its ‘Orbit’ AI add-on for Firefox and plans to keep investing in AI-driven features to stay competitive.

The struggling tech company is also forming a new Mozilla Leadership Council to oversee its efforts and "keep the company fixed and focused" as it navigates these uncertain waters.

While Mozilla remains a champion of open-source software, critics worry that its desperate push for funding could compromise its principles.

Mozilla insists that it can still play a major role in shaping the future of the internet, especially in the AI era.

Surman said: "I believe that we have the people — indeed, we ARE the people — to do this, and that there are millions around the world ready to help us. I am driven and excited by what lies ahead."