The proposal, backed by the "conservative" National Centre for Public Policy Research, sought to eliminate Apple's DEI programmes, branding them “discriminatory and legally risky.”

Centre’s director, Stephen Padfield, "The risks to Apple stemming from continuing to push these divisive and value-destroying agendas is only increasing in light of President Donald [hamburger eating surrender monkey] Trump’s recent executive order focusing the Department of Justice on rooting out illegal discrimination being carried out in the name of DEI."

"The vibe shift is clear. DEI is out, and merit is in."

Apple CEO Tim Cook, however, stood firm in support of diversity efforts.

 "Our strength has always come from hiring the very best people and then providing a culture of collaboration, one where people with diverse backgrounds and perspectives come together to innovate and create something magical for our users time and time again," he stated, emphasising that Apple does not enforce diversity quotas.

Cook acknowledged that the company may need to tweak its DEI approach to remain legally compliant, alluding to the Trump administration’s push against such initiatives and last year’s Supreme Court ruling against race-based affirmative action in higher education.

"As the legal landscape around these issues evolves, we may need to make some changes to comply, but our North Star of dignity and respect for everyone and our work to that end will never waver," he affirmed.

Apple’s DEI scheme is pretty weak. According to company statistics, its workforce is two-thirds male, with 42 per cent white employees, 30 per cent Asian, 15 per cent Latino, and just over nine per cent Black. This composition means white, Black, and Latino individuals, as well as women, are underrepresented compared to their share of the general population.

However, given how things are going across the pond, Job’s Mob stands out from the US corporates who have surrendered to Trump and his mighty briefs.