Trying to copy AMD

Chipzilla might have found a way to copy AMD’s X3D cache magic, using its shiny new 18A-PT process and hybrid bonding trickery.

Could cause confusion among customers

It appears that both Dell and HP have been caught advertising Intel's Optane SSD as "memory", or rather precisely, together with RAM, despite the fact that Optane SSDs clearly belong with storage as an addition to the HDD.