Despite fanfare in the Tame Apple Press around the upgraded in-car software, Mercedes-Benz, Audi, Volvo Cars, Polestar and Renault have all said they’ve no plans to install the system, even though Job’s Mob hinted they were on board. These brands seem unimpressed by the idea of letting Cupertino rummage around their dashboards.

CarPlay Ultra goes beyond music and maps, digging into things like speed, fuel levels and climate control. It’s the kind of digital overreach and carmakers cannot see the point. One Renault executive reportedly told Apple: “Don’t try to invade our systems.”

Aston Martin was the first to go along with the plan, but only after making sure its iconic physical dials didn’t get buried under Apple’s sleek glassy façade. According to people in the know, Apple had to agree not to hoover up any of the vehicle’s private data.

While the original CarPlay system is still popular in the US  where Apple claims 98 per cent of new cars there have it, the shiny new version is getting the cold shoulder from Europeans. Ford and Nissan are keeping schtum on their plans, while Jaguar Land Rover says it's still thinking it over.

Audi, for its part, said it won’t be using CarPlay Ultra, citing its preference to offer a “customised and seamless digital experience”. BMW plans to bolt the standard CarPlay onto its new design but stopped short of embracing the new Apple-only interface.

Volvo's chief executive Håkan Samuelsson, who once seemed happy to let Google run the show,  admits carmakers shouldn’t be trying to out-software the Silicon Valley crowd. “There are others who can do that better, and then we should offer that in our cars,” he said.

Job’s Mob is pushing CarPlay Ultra as a free upgrade, hoping to entrench its iPhone base inside cars for good. But as the likes of GM have shown, some manufacturers are getting itchy about the amount of control they’re ceding to tech outfits.