Freshly appointed CEO Anthony Enzor-DeMeo has made it clear he wants to explore AI inside Firefox, but with a heavy emphasis on restraint.

Writing on the Mozilla blog, Enzor-DeMeo opened by praising former CEO Laura Chambers before turning straight to the looming AI question.

Mozilla CEO Anthony Enzor-DeMeo said: “When I joined Mozilla, it was clear that trust was going to become the defining issue in technology, and the browser would be where this battle would play out. AI was already reshaping how people search, shop, and make decisions in ways that were hard to see and even harder to understand. I saw how easily people could lose their footing in experiences that feel personal but operate in ways that are anything but clear. And I knew this would become a defining issue, especially in the browser, where so many decisions about privacy, data, and transparency now originate.”

That kind of language is usually enough to make long-time Firefox users brace for unwanted features. Enzor-DeMeo moved quickly to calm nerves by stressing that AI tools would not be compulsory.

He said that any AI features must respect user privacy, clearly warn users what they do and be fully disableable; they must “align with trust,” and Firefox itself remains the core product rather than a vehicle for experiments.

The message is that Mozilla wants AI everywhere without driving its loyal base elsewhere.

Enzor-DeMeo added: “As Mozilla moves forward, we will focus on becoming the trusted software company. This is not a slogan.”