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Musk open to merging his AI outfit with Apple

by on04 August 2025


Grok could plug a hole in Apple’s leaky AI strategy

The Fruity Cargo Cult Apple might end up jumping into bed with Elon Musk’s artificial intelligence sideshow xAI, after whispers of a strategic tie-up started swirling around tech circles.

Musk’s xAI wants its chatbot Grok hardwired into Job’s Mob’s shiny toys, which would be handy since Apple’s AI efforts have been plodding along at the pace of a sun-dried snail.

Grok, which was thrown at the wall in 2023 as a ChatGPT challenger, comes with a “distinct personality” and operates out of Musk’s other plaything, X. While it has shown off solid language skills and response times, it’s managed to spew antisemitic bilge, conspiracy theories and sensitive political guff. xAI has since slapped on a tighter content filter to stop Grok going full QAnon with limited success because Musk was worried it was too "woke."

Siri continues to underwhelm, and any meaningful updates to Job’s Mob’s assistant have been delayed until 2026. The cocaine nose jobs of Wall Street aren’t thrilled. They’ve started floating ideas about third-party partnerships, hoping someone else can drag Apple’s AI into the 21st century.

Atreides Management LP chief investment officer Gavin Baker pushed for an xAI deal on the All-In Podcast, suggesting Job’s Mob could ship Grok with a “co-brand” like “Apple Grok” or the laughably paternalistic “Safe Grok.”

Baker called Grok “the most technically advanced chatbot” out there and insisted that distribution deals matter just as much as raw tech.

Musk chipped in on X, calling the whole idea “interesting” and saying he’s open to it. If this goes anywhere, Grok could end up plastered across iPhones, iPads, and MacBooks as a built-in assistant, giving xAI a much-needed leg up from its current 35.1 million monthly users. That’s peanuts compared to OpenAI’s 800 million weekly punters.

The deal’s still in limbo. Job’s Mob has been sniffing around other AI outfits like Perplexity AI and Mistral AI. But analysts reckon those are half-baked offerings. Perplexity does AI search, and Mistral pushes open-source models, which doesn’t exactly scream consumer-ready.

With xAI valued at a cool $200 billion, investors see it as a stronger bet.

Last modified on 04 August 2025
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