Nvidia CEO Jensen Huang believes in two
strategies for his company. One is that central processing is going to
transform into co-processing, something that we’ve just mentioned here, and the
second part of the strategy is that Nvidia wants to compete with ultra-low power
chips that it plans to put inside of many multimedia internet devices and
mobile phones.
Jensen describes Tegra-like devices as
extremely small and low-power computing devices and this is the part of the
strategy that his company wants to pursue in the years to come. Naturally,
graphics and GPU remains an important part of the computing in the future and
Nvidia’s strategy and Nvidia will continue to fight for the GPU performance
crown.
We’ve seen what Tegra can do and we know
that Microsoft is using it for its upcoming Zune HD multimedia player. Even Jensen didn’t
talk about that, as he is not in a position to comment such a deal, until
Microsoft confirms it.
We are simply going to see more products based on Tegra and Tegra 2 processors, and we expect to see many design wins in 2010 and beyond. Tegra 2 is almost close to being finished and
naturally you can expect new chips will be even more power efficient and
bring more functionality. Tegra
is going to find its place in netbooks / multimedia internet devices as well as
in mobile devices.
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Nvidia believes in small chips

Ultra low power