The folks over at Engadget have come across an interesting customer service policy upheld by the mighty king of all things fruity – Apple.

The company’s battery replacement policy for their latest and wannabe greatest device, the iPad, has taken an interesting step away from the same policy for the iPhone. The “step” is exactly $100 long, and naturally, it’s your pocket we’re talking about.

So, if your iPad’s battery dies on its own, you can just happily stroll over to your wallet and feed Apple another $99, and one week later, voila – you’ve got yourself a brand new iPad. Whether you wanted a new one is naturally not something you should ask or inquire about, and that $99 will of course morph into $105.95 after shipping.

Furthermore, when we say brand new, that might also mean refurbished, but this also means that the data you might have forgotten to back up is gone. Yeah, you heard right – if you haven’t backed your iPad up, you can kiss your data goodbye, but we guess it’s all for a good cause – servicing the customer. The wrong way, apparently.

More here.