Data from Counterpoint Research indicates that while the overall TV market experienced a modest two per cent growth in the last quarter of 2024, premium TV sales surged by 51 per cent during the same period.

TCL's premium TV shipments more than doubled year-on-year, capturing a 20 per cent market share in Q4 2024, up from 12 per cent in Q4 2023. This growth enabled TCL to surpass LG, whose share declined from 26 per cent to 19 per cent over the same period.

Despite this shift, Samsung maintained its leading position with a 29 per cent share, though this represents a decrease from 41 per cent in the previous year.

Chinese manufacturers, including TCL and Hisense, have been making significant inroads into the premium TV market, which is traditionally dominated by South Korean brands. Hisense increased its market share from 10 per cent in Q4 2023 to 16 per cent in Q4 2024, reflecting the growing competitiveness of Chinese brands in the high-end segment.

The definition of 'premium TV' encompasses various advanced technologies, including QD-MiniLED, QD-LCD, NanoCell, LCD 8K, QD-OLED, WOLED, and MicroLED TVs. The premium segment's robust growth, with full-year shipments up 38 per cent, underscores the increasing consumer demand for high-quality viewing experiences.

TCL's ascent in the premium TV market reflects its strategic focus on delivering advanced display technologies at competitive prices, challenging established industry leaders and reshaping the global television landscape.