Company now offers three streaming services

Starting Thursday, AT&T says it will be launching DirecTV Now, an Internet-based video streaming version of its DirecTV satellite programming lineup at a much lower cost and without any contracts or installation fees.

Lower pricing brings questions for 4.85 million U-verse subscribers

On Wednesday, during an AT&T investor’s conference, the company announced plans to launch an Internet-based video streaming app of its DirecTV programming lineup to serve alongside its existing satellite service and U-verse IPTV options.