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Apple flogs recycled Pixel feature with moody cat ad

by on30 July 2025


iPhone’s “new” Clean Up tool is actually just Google’s Magic Eraser in drag

The Fruity Cargo Cult Apple has wheeled out its latest “innovation” for iOS 26, which is really just a old Google Pixel feature dressed up in Californian smug.

In a cringe-worthy new advert, Job’s Mob attempts to pass off the years-old Magic Eraser tool first seen on Google’s Pixel 6 in 2021 as its own "AI-powered" wizardry called “Clean Up.” Apple even managed to rope in a cat named Garrett to sell it, because nothing says innovation like erasing your pet from a photo.

The minute-long ad stars a deadpan moggy, a sulky wife, and a husband discovering how to digitally vanish a cat using his shiny new iPhone. It is realistic because both the wife and the cat clearly hate the Apple fanboy husband who is desperate to covert them both to the fruity cargo cult.  The wife only smiles after he stops showing the iPhone's latest features and consults a divorce lawyer. The cat does nothing, because it is a cat and hates all humans, not just Apple fanboys.

Of course, this “breakthrough” requires the latest overpriced toys from the church of Cook: iPhone 15 Pro, 15 Pro Max, and the new iPhone 16 line. Because why let older users enjoy a knock-off feature when you can make them pay again?

To use Clean Up, users dive into the Photos app, activate a magic wand, tap an icon, and scrawl a circle with their finger like they’re casting a spell from Hogwarts. The selected object vanishes from the image but sadly not from reality or from Apple’s marketing copy.

The advert ends with the wife sulking after the cat vanishes from her photo, guilt-tripping the husband into restoring the feline to its digital spot. Garrett, meanwhile, just sits emotionless, presumably stunned that he’s been dragged into this nonsense.

Job's Mob has also ripped off Google’s “Hold for Me” feature and slapped it into iOS 26’s Phone app under the name “Hold Assist.” Yes, the same feature Google shipped years ago to save you from hold music now has a fresh coat of iPaint and will no doubt get its own melodramatic trailer come September.

If Jobs’ Mob keeps this up, iOS 27 might just be up to Android 13 standards.

Last modified on 30 July 2025
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