
How AMD lost the trust of notebook OEMs
Exclusive: Data center first strategy
Strix point, Ryzen AI 300 is a promising product that replaced the Hawk point Ryzen 8000 series but 2024 was not that kind for AMD consumer business unit in general. A design decision to use data center optimized cores (Zen 5) in notebooks and prioritize data center products and wafers left AMD in a position where Qualcomm managed to get more partners excited about its Snapdragon X Elite / Plus series.
New AMD CEO restores partners’ confidence
Seems to be on the right track