
Apple realised its App store cut was excessive nine years ago
App store boss suggested a price cut but wanted to see how long they could milk it for
Phil Schiller, the Apple executive in charge of the App Store, raised the possibility of the company cutting its 30 percent commission rate to 25 or even 20 percent back in 2011 in response to competition.

Apple snatches Google’s AI expert
Welcome to ethics
Apple has hired former distinguished Google scientist Samy Bengio, who left the search giant amid turmoil in its artificial intelligence research department in a row about ethics.

Apple paid a billion dollars to move to North Carolina
All it has to do is promise some jobs
Fruity cargo cult Apple is set to collect a billion dollars of taxpayers' money to build a new campus in North Carolina.

Apple’s App store had 78 percent operating margins
Anti-trust case opens
Apple's App Store had operating margins of almost 78 percent in the fiscal year 2019, according to testimony from an Epic Games expert witness based on documents obtained from the fruity cargo cult.

Apple plans July release for M2
Expect hype to begin now
Apple is expected to release the much-hyped successor to its over-hyped M1 chip in July.

Apple's security is broken again
By something really dumb
While the Tame Apple Press continues to insist that Jobs' Mob's security is the best in the world, it turns out a newly discovered vulnerability broke through most of macOS' newer security protections with a double-click of a malicious app.

One bloke makes Apple look really silly
Holes in App store review system cause fanboys to fall for scams
The fruity cargo cult Apple's app review process protects users as effectively as a chocolate teapot makes tea and this has been highlighted by one bloke who finds scams on the store without any hardware or software.

iMac shows Apple has lost its design mojo
Yeah it is thin so what?
Apple has released a new design of its all-in-one iMac and while the Tame Apple Press has creamed itself on cue about things like thinness and colours it does not look like anyone really thought about what they were writing.

Apple wins appeal against Optis
Ironically claimed Optis Wireless Technology was making unfair royalty demands
A federal judge tossed a $506.2 million damages award against Apple after ruling the iPhone maker should have been able to argue that patent owner Optis Wireless Technology was making unfair royalty demands.

UK automatic COVID tracing hits yet another snag
More comedy
The UK’s comedy contact tracing app fiasco has continued to hit the headlines. Now an update has been blocked from Apple and Google’s app stores