It pushed its only useful feature and it can't deliver it 

The Fruity Cargo Cult has quietly yanked an ad for its iPhone 16 that showcased a so-called "more personal Siri," just days after admitting it was botching the rollout of its over-hyped AI features. 

iPhone loses its shine

After years of talking up Apple’s iPhone, the Tame Apple Press is having to admit that the iPhone 16 is a dull product which needed to be a lot better.