
Atom share expected to fall
The industry's love affair with the netbook seems to be coming to an
end. CNET claims that IDC will post sales figures showing a decline in
Atom shipments and frankly we are not surprised.
IDC analyst Shane Rau claims that demand for Netbooks has peaked and
that Atom shipments in the netbook segment are plateauing. Rau believes
that consumers will start looking for more value instead of just low
cost. However, it also worth noting that high end netbooks, if such a
thing even exists, are facing competition from thin-and-light notebooks
based on Intel's CULV processors. Although they are somewhat pricier,
11.6-inch CULVs are a world apart from netbooks in all respects.
Furthermore netbooks are starting to face competition from tablets and
smartbooks, making a bad situation even worse.
According to IDC findings, Atoms made up 20.3 percent of all Intel
mobile processor shipments in Q1 2010. Back in Q4 2009, the share was
24.3 percent and in Q3 2009 it was 23.5 percent. Mind you, Intel
doesn't seem overly concerned about the drop and it's likely that the
chipmaker simply doesn't want to see too many Atom-based netbooks on
the market for a variety of reasons.
More
here.