
Kill a polar bear today
Despite being named as Greenpeace's number one
environmental computer company, Apple has asked its shareholders to stop
demanding that it become greener.
Jobs' Mob's board is urging its shareholders to reject
several proposals focused on environmental efforts. One of the shareholder ideas submitted by John Powers
from the activist group As You Sow, seeks to establish a sustainability report
detailing information such as greenhouse gas emissions and toxic materials,
while addressing employee and product safety.
All he wants is that Apple join more than 2,700 companies
which issued reports on sustainability issues in 2007 including Dell, IBM, and
HP. The reports show detailed assessments of greenhouse gas
emission exposure and made reduction commitments. Apple, however, lags behind
global industry peers on sustainability reporting. Apple has released product-specific information regarding
greenhouse gas emissions, but the activist group is pushing the company to
expand the reports to include aggregate emission estimates, along with specific
commitments regarding greenhouse gas reduction.
Apple's board things it does enough green stuff and is
already substantially fulfilling—and in many respects exceeding Power's
request. A similar proposal, wants to establish a board committee
on sustainability. The committee would monitor subjects such as natural
resource limitations, energy use, waste disposal, and climate change.
Apple's board has given the thumbs down to that idea
saying that the current management team is already authorised to make decisions
relating to environmental, health and safety issues.