
Hardware prices too low
Microsoft's business model of flogging expensive software
to outfits that will have to buy it again in four years is starting to wear at
the elbows. It is not because the outfit is being undercut by free
software from Linux either.
Redmond's main problem is the popularity of cut price
hardware which runs on a lower spec. True, netbooks are starting to drop out of
fashion, but they are being replaced by ultra-thin notebooks which run on lower
specs than their notebook or desktop equivalents. Microsoft wants to stick Windows 7 into these machines
but the problem is that the Operating System is a huge chunk of the final cost.
Smart users are wondering why they are bothering if there
is other software out there that will do the same thing. Microsoft would not have bothered with such questions in
the past as its businesses customers would certainly have upgraded without
question. But it is starting to look that business customers are
not replacing desktops and are looking to dumber, cheaper, more portable
computers instead.
Redmond is having to start looking seriously at this
problem. It tried controlling buyers by insisting that its cut down versions of
Windows 7 should not be installed on machines with bigger screens. With the
advent of Google's operating system that proved to be a dangerous plan. Its latest cunning plan is to offer its software as a
renting option along with Office. However this will not attract the sort of
money that Microsoft is used to getting from its operating system. Lately Microsoft has been pinning its hopes on the cloud.
Certainly this is some of the sort of thinking it has to do if it is going to
succeed.
However Microsoft is getting short on the vision thing.
It needs to come up with new ideas fast. Google is starting to carve up its
empire and businesses are starting to wonder what returns they will get on
Office that they can't get from OpenOffice. Microsoft's prices have to drop before it will be
considered viable for the next software buying cycle.